Naming what comes next

The framework covers GSO. These are separate disciplines — related, but not chapters of it — published as standalone research the moment they were named.

1. Video GSO: The Framework That Will Define the Next Era of Search Visibility Nearly 30% of citations in Google’s AI Overviews already come from video, built by accident, for YouTube’s algorithm, with zero GSO principles applied on purpose. This is the framework for doing it on purpose. May 13, 2026
2. GEE: Generative Experience Engines and the End of the Website as a Commerce Interface The product page is a horse. GEE is the car. A framework for the AI systems that will replace static ecommerce pages with experiences generated in real time, for one user, at one moment. May 13, 2026