Consulting

The framework on this site is the theory. Consulting is where it gets applied to your site — diagnosed, restructured, and measured against how generative systems actually read you.

What working together looks like

• GSO audit. A direct read of how generative systems currently see your site — retrievability, entity clarity, trust signals, and the technical layer beneath them.
• Architecture & restructuring. Silos, pillars, and spokes mapped to real intent clusters, so coverage reads as genuine depth rather than a pile of posts.
• Implementation, not just a deck. Michael prefers to embed with a team and build real capability, rather than hand over a report and leave.
• Measurement. Answer inclusion, representation accuracy, and citation tracking — the metrics that actually matter once ranking stops being the product.

Who it's for

Teams whose customers increasingly get answers from AI assistants instead of clicking through — and who would rather treat that shift as its own discipline than bolt it onto an old SEO playbook.