Consulting

The framework on this site is the theory. Consulting is where it gets applied to your site, diagnosed, restructured, and measured against how generative systems actually read you.

What working together looks like

• GSO audit. A direct read of how generative systems currently see your site: retrievability, entity clarity, trust signals, and the technical layer beneath them.
• Architecture & restructuring. Silos, pillars, and spokes mapped to real intent clusters, so coverage reads as genuine depth rather than a pile of posts.
• Implementation, not just a deck. Michael prefers to embed with a team and build real capability, rather than hand over a report and leave.
• Measurement. Answer inclusion, representation accuracy, and citation tracking: the metrics that actually matter once ranking stops being the product.

Who it's for

Teams whose customers increasingly get answers from AI assistants instead of clicking through, and who would rather treat that shift as its own discipline than bolt it onto an old SEO playbook.